When Twitter was launched in 2006 it was very basic in comparison to what it is today. Its first users were asked to simply share updates with their friends and colleagues in response to a simple question: ‘What are you doing?’ (Burgess, 2015). The platform had no extended functionalities as we know them today and these were only developed over the years mostly via user-led innovations, and only later were integrated into the architecture of the system (Bruns and Burgess, 2015:16
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